I started in production in 1980. With a background in Graphic Design, I spent 5 years as art director and producer for Greendow, a Manchester production company working mainly on rostrum camera, Digital Video Efects (DVE) and computer animated commercials. I started my own company in 1985 and consider myself to be as much of an advertising man as a film maker. I reckon I have a total understanding of how an agency works and what a client expects. Never happier than when working on a production from concept to completion, I relish getting involved in creative and client meetings, briefing my crew, extracting performances from the cast and getting totally immersed in the post production. I see every production as a collaboration of many specialists but particularly enjoy working with the agency creative team whose ideas I help bring to fruition.