In Depth Statistical Analysis

When launching any type of campaign you need to monitor its success, not only so you can justify the spend, but also to learn from it.

PlanetStream offer a number of ways to keep track of how effective your media is. AWStats is free for every user, and is fine for the low level broadcaster on a budget; however we also offer NetTracker for in depth statistics that tell you in great detail about your audience and their behaviour - a must for the marketer. In addition to this we also offer HitsLink for measuring all other activity on your site outside of the media content.

For more information on how statistical tools work and how they can be used give us a call and speak to one of our specialists who will explain it all in plain and simple English.

Visitor & Usage Statistics

To measure the success of your streaming project you need to measure the number of viewers you get and the actions they take. This is why we now offer two levels of statistical reporting and analysis...

All PlanetStream accounts include the basic reporting tool AWStats; for more information click here.

For more detailed and comprehensive measurement we also offer a more in depth statistical analysis option, in the form of NetTracker...

NetTracker provides more detailed reports than AWStats, and presents them in a clearer and more attractive format.

  • Statistic Dashboards allow you to analyse your streaming projects focussing on the quality of the connection, traffic, content and visitor information.
  • In depth Visitor Analysis lets you see where your audience is coming from, including their country, sector and even individual IP.
  • Traffic Analysis shows you when your streams are being viewed and how long for, showing your peak times in your choice of tables and graphs.
  • The Technical Analysis tool lets you also see what platform and player people are actually using to view your streams.
  • Use Content Analysis to see which streams are being viewed in what order, showing you what is most popular, identify what type of content to increase, remove or replace in line with your visitor's preferences.

This is now available as an optional service alongside all PlanetStream accounts, giving you a level of accuracy never before available and a range of reporting and analysis options to help you identify whether you are indeed reaching your target audience and meeting all your objectives through streaming.

As your broadcasts are analysed you will learn how effective they really are, to support this PlanetStream can provide you with advice on the best practices of vSEO (Video Search Engine Optimisation) in order to drive organic traffic to your site.

All this is available for just £20 + VAT a month for any level of streaming account. Fully supported by the PlanetStream team.

For monitoring your standard website traffic we highly recommend the HitsLink application which is available through our parent company, NetSecrets. Start benefiting from all NetSecrets and PlanetStream has to offer by calling us on 01386 791888 or email info@planetstream.net