Bring Your Website to Life

Traditionally websites are a text-based medium of communication. When you have visitors to your site quite often you have a lot to tell them in a relatively short space of time.

By incorporating an online presenter into your site you can really catch the attention of your visitors increasing the number of those who carry out the desired call to action.

PlanetStream can take you from the initial concept, through production to hosting with the same project manager giving you the same high level of support & advice throughout.

Online Presenters

PlanetStream are unique in that we are a streaming provider who are also in a position to offer video production services with our Manchester based team in their own studio. Our production team will use their skills to script an interesting and understandable web presentation drawing out the personality of your brand by giving it a human face.

We have access to a wide variety of professional yet affordable actors who will convey the right public image for your company. This is not only confined to the overall look of the presenter but also what they wear and how they act. Due to a long standing relationship with leading fashion and props services every aspect of your chosen presenter will be taken into careful consideration ensuring you get exactly what you want.

Using the latest post production software we can place your chosen presenter in a virtual environment that could be anywhere and anything.  The completed video can then be hosted on our video servers and using a few simple lines of code placed on your site where it will be most effective.

Bring your site into the next generation of online interactivity

For a visitor to your site a web presenter is a means of adding a personality to your enterprise or organisation by making your company seem approachable, friendly and consequently more receptive to their needs. Psychological studies into online behaviour by web searchers endorse the fact that visuals on web pages are a keen motivator in getting them to connect with websites.  What better way to ease the viewer in than a personable presenter to represent your company ethos and aims?  The advantages to businesses, especially ecommerce sites, are plainly obvious.

Choose the presenter that best defines the personality of your business

Like every other part of your organisation some careful thought should be taken in choosing the face that sends your message to the online world. In some cases you might want this to be yourself for the personal touch, but wherever possible we encourage you to use a professional. Our time in the industry has given us access to a catalogue of trained professional actors and presenters of various ages and looks.  Our advisors will assist you in finding the right one to represent and market your web presence.

Use Green Screen to put your presenter anywhere

Basically our video production team uses “green screen”.  The presenter stands in front of the green screen so that in post production all elements save them are removed.  Once the presenter is standing with no other background our post production facility can place any virtual set behind them that best emphasises your product or service.

Give your presenter the surrounds that add to the visitor experience

It depends on the product or service you’re selling.  Often the virtual presenter is stood in front of a company logo. It’s even possible to stand them against your web text!  Each has their own pros and cons so it’s important to think through every aspect of the web video, or better still talk to one of our advisors.

Strategically place your presenter to maximise exposure

The best option is to have your presenter on your home page to direct visitors to your menus where they can learn more about you.  Then the same presenter can be present on additional pages and summarise the information there in a relaxed yet informative web pitch.

Guide your visitors efficiently to the relevant call to action

For any visitor to your site you have about 30 seconds to make an impact and help them decide what to do next. Now, you don’t need me to tell you that you can convey a lot more in that time through video than with text alone. Couple this fact with varying server speeds and you have your optimum length of content per page.

Benefit from high quality support & advice for the most competitive pricing

Traditionally green screen is achieved by painting a wall (and often a floor) green and that green is then “keyed out”.  The paint itself is costly and the crew and kit to light it can be prohibitively expensive.

Our production team has a better solution. Using the latest technology it’s actually a lot simpler requiring less lights, less crew and a fraction of the preparation time.  A light ring is placed at the front of the camera and the presenter stands in front of it.  Behind them is a special reflective cloth so the viewfinder and camera capture a pure green background.  Our production team can then help you choose the ideal background for them.

When you place an online presenter on your website you are engaging your audience in a medium that is familiar to all of them and it has been proven that visual and auditory inputs stimulate more of a response than text alone.

Video gives you a chance to stimulate your visitors, keeping them interested for longer, ultimately increasing their time spent on your site as well as the experience they receive.

Online presenters are ideal for adverts, promotions and welcome pages as well as help pages and sections that require a lot of information.

With video you have the opportunity to guide your visitor's hand to the appropriate call to action with your very own virtual sales force.

To find out how your site and your business can benefit from having an online presenter from PlanetStream give one of our advisors a call on 01386 791888 who will talk you through your options.